Fuel Your Motivation: 6 Tips
 By B.J. Addington

You know the drill for when life hands you lemons, but sometimes it’s difficult to remain motivated in the face of a challenge. This is especially true for small-business owners, who by definition don’t enjoy the same support system as most people who work.

Even though the economy might be slumping and customers may be a tough sell, you can refuel your fire in six easy steps.

1. Identify your problem and stare it down
For many of us now, the problem seems glaringly obvious: the shaky economy. But the ups and downs of owning a small business can force anyone into a rut, even when times aren’t so tough.

If you feel like you’re losing your will to work, reflect on the source of those bad feelings. Whether it’s boredom, burnout or something else entirely, identifying the problem is the first step toward rekindling your enthusiasm.

2. Make a list (or two or three)
Breaking down your problem will make it seem more manageable.

Begin by listing anything that has been weighing on you, then brainstorm ways you can address those worries. Be specific. For example you might list “sort through desk drawers” or “meet with accountant.” And focus on the things you can control.

Don’t forget to track your progress. The simple act of crossing something off a list can provide a powerful sense of accomplishment.

3. Where others see setbacks, look closely for opportunities
When business is slow, make the most of your downtime to work on projects you never thought you’d find time to handle.

Regroup, strategize and try something new. Tighten or revamp your business plan. Search for new ways to streamline your organization. Or volunteer for a local charity where you might meet potential clients.

4. Focus on do-it-yourself marketing
Whether you’re establishing a new business or building on years of experience, networking is a vital task for small-business owners of all stripes.

Your contacts in the wide world can be a great source of inspiration and revenue. Begin by perfecting or revising your elevator pitch—the 30-second capsule description of what you do—and practice it often.

5. Identify (or reconnect with) whatever it is you love most about your business
When work becomes stressful, it’s easy to lose sight of the things that you like about running your own business. What’s your favorite aspect of being a business owner?

If you’re a people-person, carve out time for coffee with colleagues and clients. If organization is your forte, give your workspace an impromptu makeover.

And if all else fails, take the afternoon off to remind yourself just how good it can feel to be your own boss.

6. Learn a new skill
Polishing your skills or learning new ones is a great way to fuel your motivation. And AFS makes it easy by giving you access to online classes. AFS Members receive 10 percent off tuition rates at Jones International University (JIU).

JIU is the first completely virtual institution to receive regional accreditation in the U.S. The flexible online format and coursework enable students to apply what they learn to their businesses. This one-of-a-kind learning experience suits every individual’s needs.

Through JIU, you can take courses in:

• Entrepreneurship
• Sales and marketing
• General business
• And many more subject areas

(Posted April 2009)

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