Build Your Biz At Holiday Parties
 By Alex R. Merriman

Every self-respecting small-business owner networks to the hilt given the opportunity.

And the holiday season is a veritable feast of networking events. Luncheons, dinners, open houses and parties given by clients, colleagues and suppliers all offer the chance to spread your business name around town.

But to make the most of these events, you’ve got to be savvy, says Tracey Turner of The Creative Group, a specialized staffing agency for marketing and communications professionals.

“The key to making a positive impression at a corporate holiday function is to think of it as a business opportunity,” says Turner. “Be there to network and get better acquainted with colleagues – not to consume cocktails or share gossip.”

So how can you be the most enjoyable – and most memorable – guest at seasonal soirees? Follow these tips.

1. Meet and greet. Don’t stay tucked in a corner waiting for others to come to you. Make an effort to introduce yourself to at least two people you don’t already know.

2. Be conversation ready. Go to parties equipped with several conversation starters: books you’ve read, movies you’ve seen, art shows you’ve attended. Keep the conversation light. Be prepared to ask questions, too, so you can draw people into a conversation. Ask how the guest knows the host. Or ask guests what hobbies they enjoy away from work.

3. Avoid these no-nos. Don’t talk about religion or politics. Steer away from excessive shop talk. Keep jokes to yourself because you just never know what might offend listeners. Don’t gossip. Limit your cocktails; one should do fine.

4. Eat before the event. Unless you’re attending a luncheon or a dinner party, don’t take a big appetite to the event. You don’t want to be anchored to the buffet table. And walking around while eating a full plate of food makes it difficult to shake hands during introductions or engage in conversations.

5. Mind your p’s and q’s. Practicing proper business etiquette will give you self-confidence and poise. It’s really very simple: Just be on your best behavior and be polite. If you’re having a conversation with several people and another person approaches your group, introduce yourself and invite the person to join in. If you’re ready to move away from a conversation, simply say, “Please excuse me.”

6. Dress appropriately. For open houses or parties that take place during or immediately after work hours, casual business attire will fit right in. Be sure your clothes are neatly pressed and fresh. Shine your shoes, too. Formal holiday dinners require more attention to attire. And remember: It’s better to dress too formal than too informal.

7. Gifts aren’t necessary. But if your client or colleague is hosting the holiday party, you might want to offer something special. A basket of fresh fruit that can be shared is usually appreciated. Likewise for a seasonal flower arrangement. If you include a card, make sure it is non-religious. “Happy Holidays” or “Season’s Greetings” are appropriate.

8. Say farewell. Don’t overstay your welcome. When the bulk of the crowd begins to leave, make your exit, too. If you need to leave the event early, do so without disrupting the festivities. In either case, be sure to express your appreciation to the host.

9. Follow Up? Sometimes, but not always, a follow up after a holiday event is appropriate. For instance, you might want to drop a note to the host saying you enjoyed the party and thanking him for the invitation. Or perhaps you sensed a budding business relationship with several of the guests you met. In that case, send a simple card saying that you enjoyed visiting with them and hope you can meet them again in the future.

(Posted November 2006)

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